I’ve spent the last 14+ years building brands, leading creative, scaling teams, and telling stories that feel as true as they are strategic.
I’ve been a VP of Brand, Creative, Product, and Marketing. I’ve been a founder, a collaborator, a mentor, a mirror. I’ve helped shape some of the most beloved retail and fragrance brands on the shelf—quietly, thoughtfully, intentionally.
People have called me a calm force. The person who names what others can’t—and builds what comes next. I build brands that mean something—and help people move through change without losing themselves in the process.
Now I’m somewhere in between. Between what was and what’s next. Between doing it for other people and building something of my own.
I’m consulting, writing a newsletter called RND 2, developing a new brand, and exploring what it means to build something honest from the inside out.
If you’re here, you’re probably building something too. Or rethinking something. Or just ready to work with people who care as much as you do.